Washington, DC – May 5, 2017 – Pilsners are quickly becoming a favorite style among craft beer drinkers in the States. Since introducing BRAU PILS into its lineup of year-round offerings in 2015, DC Brau’s take on a German-style Pilsner has eclipsed its flagship Citizen Belgian Pale Ale as its third best-selling brand with even stronger sales projections for 2017.
“We have seen drastic growth, especially in the on-premise sector over the past year, for Pils,” says Co-founder & CEO Brandon Skall. “It’s been my everyday beer since we added it to the lineup and I don’t see that trend ending anytime soon.”
The Brau Pils, which recently was awarded the silver medal in the German-style Pilsner category at the Los Angeles International Commercial Beer Competition between Weihenstephan Pilsner & Firestone Walker Brewing’s Pivo, incorporates Hallertau Tradition hops and a German heirloom malt variety produced by world-renowned malster, Weyermann.
“We chose to swap out the domestically-grown base malt we used in the original recipe, which was the missing piece of the puzzle that took Brau Pils to the next level,” says Head Brewer & President Jeff Hancock. “The only non-imported ingredient for this recipe is good old DC water.”
This June, 700 cases of Brau Pils will be repackaged as PRIDE PILS in cans designed by Josette Matoto that will be available throughout Washington, DC for the annual Capital PRIDE festival. All proceeds from the sale of the special golden unicorn cans will benefit local LGBTQ youth empowerment program, SMYAL (smyal.org), and The Washington Blade Foundation (www.washingtonbladefoundation.org), which is dedicated to preserving the Blade’s legacy while funding new enterprise journalism projects and encouraging the next generation of LGBT journalists. Retailers who have not reserved cases of the special cans should contact their Premium Distributors representative or Chris Wilson at DC Brau.
When co-founders Brandon Skall and Jeff Hancock opened the doors to their brewery in 2011 on Blandensburg Road in NE Washington, DC Brau Brewing Company became the first packaging brewery inside the District of Columbia since 1956. DC Brau’s signature brews include: The Public (Pale Ale), The Corruption (IPA), The Citizen (Belgian-style Ale), Brau Pils (German-style Pilsner), and Penn Quarter Porter (Robust Porter), with seasonal and special brews available throughout the year including the award-winning On the Wings of Armageddon (Double IPA). For more information on DC Brau, visit http://www.dcbrau.com, and follow on social media @dcbrau.