All Proceeds from the Sale of More Than 28,000 Cans of Specially Packaged Pilsner Benefit The Blade Foundation & SMYAL
Washington, DC – Starting later this week, more than 28,000 cans of DC Brau’s award-winning Brau Pils will hit the region’s shelves in vibrant yellow cans prominently featuring the likeness of LGBTQ activist and Stonewall icon Marsha P. Johnson. More than 100 restaurants, bars and retailers will be selling the specially branded PRIDE PILS cans during DC’s Capital Pride for a third year in a row with 100% of the proceeds going to benefit SMYAL and The Blade Foundation.
“This partnership with The Washington Blade continues to be one of our favorite projects each year, because it celebrates the joy and diversity of the LGBTQ community while making a lasting impact on organizations that are doing amazing work here at home and around the world,” says Mari Rodela, DC Brau’s Chief Community & Culture Officer. “Over the last two years, the Pride Pils project has raised more than $23,750 for SMYAL and The Blade Foundation.”
The public will begin to see PRIDE PILS cans on shelves across the DMV starting May 31 at more than 100 restaurants, bars and retailers including grocery stores like Whole Foods, Safeway and Yes Organic Markets. A full list of outlets selling PRIDE PILS can be found online.
The beer will also be available at DC Brau’s launch party with The Washington Blade at DACHA Beer Garden in Shaw (1600 7th Street NW) on Thursday, June 6th from 6pm to 10pm (dogs welcomed), as well as Pride on the Pier at The Wharf on Saturday, June 8th from 2pm to 9pm.
BreakingT has created two T-shirts inspired by artist Maggie Dougherty’s PRIDE PILS can design with a portion of the proceeds also benefiting The Blade Foundation. Both shirts are available for purchase online at www.BreakingT.com/Pride.
The Washington Blade was founded in 1969 and is known as the “newspaper of record” for the LGBT community both locally and nationally. For more information, visitwashingtonblade.com and follow on Facebook (@WashingtonBlade) & Twitter (@WashBlade).
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