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Specially-branded PRIDE PILS cans will be available in the DMV and select markets. All proceeds from the sale of the 1,200 cases that will be released will go to benefit SMYAL (smyal.org) to empower LGBTQ youth and The Blade Foundation (bladefoundation.org) that funds enterprise journalism projects focused on LGBTQ and other underrepresented communities and to create scholarships for LGBTQ journalists around the world. Over the last two years, the Pride Pils project has raised more than $23,750 for the two charities.
PRIDE PILS is a specially packaged version of our award-winning Brau Pils, which is an ideal example of a traditional German pilsner opens with a gently herbal, earthy, and spicy hop-laced aroma, a hallmark of the noble Hallertau Tradition hops. This is quickly chased by rich, cracker-like notes from German heirloom Pilsner malt for a fully balanced nose. An assertive yet restrained hop character allows spicy hop notes to play across the palate while clean malt notes and a neutral lager yeast profile ensure a crisp and refreshing finish.